Does AI Advertising Persuade or Scaffold? Consumer Cognitive Pathways in AI-Mediated Experiential Consumption.

Bae JE

DOI: 10.3390/bs16081325
Published: 2026 Aug 3
Container: Behavioral sciences (Basel, Switzerland)
Publisher: Not recorded
Open access: yes

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limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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Cite this work

BibTeX

@article{allodium:10.3390/bs16081325,
  title = {Does AI Advertising Persuade or Scaffold? Consumer Cognitive Pathways in AI-Mediated Experiential Consumption.},
  author = {Bae JE},
  year = {2026},
  journal = {Behavioral sciences (Basel, Switzerland)},
  doi = {10.3390/bs16081325},
  url = {https://doi.org/10.3390/bs16081325}
}

RIS

TY  - JOUR
TI  - Does AI Advertising Persuade or Scaffold? Consumer Cognitive Pathways in AI-Mediated Experiential Consumption.
AU  - Bae JE
PY  - 2026
JO  - Behavioral sciences (Basel, Switzerland)
DO  - 10.3390/bs16081325
UR  - https://doi.org/10.3390/bs16081325
ER  -

APA

JE, B. (2026). Does AI Advertising Persuade or Scaffold? Consumer Cognitive Pathways in AI-Mediated Experiential Consumption.. Behavioral sciences (Basel, Switzerland). https://doi.org/10.3390/bs16081325

Source records

pubmed · retrieved 2026-09-26T06:45:53.343Z