The Platformized Commercial Persona: CEO Visibility, Fan Labor, and Consumer Engagement in Short-Video Social Commerce.
- DOI
- 10.3390/bs16091607
- Published
- 2026 Sep 9
- Container
- Behavioral sciences (Basel, Switzerland)
- Publisher
- Not recorded
- Open access
- yes
Credibility signals
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Cite this work
BibTeX
@article{allodium:10.3390/bs16091607,
title = {The Platformized Commercial Persona: CEO Visibility, Fan Labor, and Consumer Engagement in Short-Video Social Commerce.},
author = {Liao H and Ding J},
year = {2026},
journal = {Behavioral sciences (Basel, Switzerland)},
doi = {10.3390/bs16091607},
url = {https://doi.org/10.3390/bs16091607}
}RIS
TY - JOUR TI - The Platformized Commercial Persona: CEO Visibility, Fan Labor, and Consumer Engagement in Short-Video Social Commerce. AU - Liao H AU - Ding J PY - 2026 JO - Behavioral sciences (Basel, Switzerland) DO - 10.3390/bs16091607 UR - https://doi.org/10.3390/bs16091607 ER -
APA
H, L., & J, D. (2026). The Platformized Commercial Persona: CEO Visibility, Fan Labor, and Consumer Engagement in Short-Video Social Commerce.. Behavioral sciences (Basel, Switzerland). https://doi.org/10.3390/bs16091607