The Mediating Roles of Two Psychological Experience Pathways: How Cross-Border Live Streaming Interactions Trigger Impulsive Purchases?-The Moderating Effect of AI Enablement.

Xiang Y, Liu M, Chen J, Chen Z

Open source

DOI
10.3390/bs16091693
Published
2026 Sep 20
Container
Behavioral sciences (Basel, Switzerland)
Publisher
Not recorded
Open access
unknown

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BibTeX

@article{allodium:10.3390/bs16091693,
  title = {The Mediating Roles of Two Psychological Experience Pathways: How Cross-Border Live Streaming Interactions Trigger Impulsive Purchases?-The Moderating Effect of AI Enablement.},
  author = {Xiang Y and Liu M and Chen J and Chen Z},
  year = {2026},
  journal = {Behavioral sciences (Basel, Switzerland)},
  doi = {10.3390/bs16091693},
  url = {https://doi.org/10.3390/bs16091693}
}

RIS

TY  - JOUR
TI  - The Mediating Roles of Two Psychological Experience Pathways: How Cross-Border Live Streaming Interactions Trigger Impulsive Purchases?-The Moderating Effect of AI Enablement.
AU  - Xiang Y
AU  - Liu M
AU  - Chen J
AU  - Chen Z
PY  - 2026
JO  - Behavioral sciences (Basel, Switzerland)
DO  - 10.3390/bs16091693
UR  - https://doi.org/10.3390/bs16091693
ER  - 

APA

Y, X., M, L., J, C., & Z, C. (2026). The Mediating Roles of Two Psychological Experience Pathways: How Cross-Border Live Streaming Interactions Trigger Impulsive Purchases?-The Moderating Effect of AI Enablement.. Behavioral sciences (Basel, Switzerland). https://doi.org/10.3390/bs16091693

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