How Aesthetic and Economic Factors Affect Consumers' Purchasing Decisions: Evidence from EEG.

Kong S, Li H, Fang H

DOI: 10.3390/bs16101819
Published: 2026 Oct 4
Container: Behavioral sciences (Basel, Switzerland)
Publisher: Not recorded
Open access: yes

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limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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Cite this work

BibTeX

@article{allodium:10.3390/bs16101819,
  title = {How Aesthetic and Economic Factors Affect Consumers' Purchasing Decisions: Evidence from EEG.},
  author = {Kong S and Li H and Fang H},
  year = {2026},
  journal = {Behavioral sciences (Basel, Switzerland)},
  doi = {10.3390/bs16101819},
  url = {https://doi.org/10.3390/bs16101819}
}

RIS

TY  - JOUR
TI  - How Aesthetic and Economic Factors Affect Consumers' Purchasing Decisions: Evidence from EEG.
AU  - Kong S
AU  - Li H
AU  - Fang H
PY  - 2026
JO  - Behavioral sciences (Basel, Switzerland)
DO  - 10.3390/bs16101819
UR  - https://doi.org/10.3390/bs16101819
ER  -

APA

S, K., H, L., & H, F. (2026). How Aesthetic and Economic Factors Affect Consumers' Purchasing Decisions: Evidence from EEG.. Behavioral sciences (Basel, Switzerland). https://doi.org/10.3390/bs16101819

Source records

pubmed · retrieved 2026-11-10T13:30:50.859Z