The Impact of Configurational Fit of Product and Service on Customer Decision-Making: Evidence from an Event-Related Potential Experiment.

Zhao M, Xu M

DOI: 10.3390/bs16101872
Published: 2026 Oct 11
Container: Behavioral sciences (Basel, Switzerland)
Publisher: Not recorded
Open access: yes

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limited evidence Score 45/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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Cite this work

BibTeX

@article{allodium:10.3390/bs16101872,
  title = {The Impact of Configurational Fit of Product and Service on Customer Decision-Making: Evidence from an Event-Related Potential Experiment.},
  author = {Zhao M and Xu M},
  year = {2026},
  journal = {Behavioral sciences (Basel, Switzerland)},
  doi = {10.3390/bs16101872},
  url = {https://doi.org/10.3390/bs16101872}
}

RIS

TY  - JOUR
TI  - The Impact of Configurational Fit of Product and Service on Customer Decision-Making: Evidence from an Event-Related Potential Experiment.
AU  - Zhao M
AU  - Xu M
PY  - 2026
JO  - Behavioral sciences (Basel, Switzerland)
DO  - 10.3390/bs16101872
UR  - https://doi.org/10.3390/bs16101872
ER  -

APA

M, Z., & M, X. (2026). The Impact of Configurational Fit of Product and Service on Customer Decision-Making: Evidence from an Event-Related Potential Experiment.. Behavioral sciences (Basel, Switzerland). https://doi.org/10.3390/bs16101872

Source records

pubmed · retrieved 2026-11-10T15:50:42.560Z