The Impact of Advertising Appeal Types on Purchase Intentions for Brands in Different Maturity Levels.

Xu X, Ji N, Liu P, Kang Y, Yao L, Lai S, He X, Zhang W

DOI: 10.3390/bs16101926
Published: 2026 Oct 17
Container: Behavioral sciences (Basel, Switzerland)
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3390/bs16101926,
  title = {The Impact of Advertising Appeal Types on Purchase Intentions for Brands in Different Maturity Levels.},
  author = {Xu X and Ji N and Liu P and Kang Y and Yao L and Lai S and He X and Zhang W},
  year = {2026},
  journal = {Behavioral sciences (Basel, Switzerland)},
  doi = {10.3390/bs16101926},
  url = {https://doi.org/10.3390/bs16101926}
}

RIS

TY  - JOUR
TI  - The Impact of Advertising Appeal Types on Purchase Intentions for Brands in Different Maturity Levels.
AU  - Xu X
AU  - Ji N
AU  - Liu P
AU  - Kang Y
AU  - Yao L
AU  - Lai S
AU  - He X
AU  - Zhang W
PY  - 2026
JO  - Behavioral sciences (Basel, Switzerland)
DO  - 10.3390/bs16101926
UR  - https://doi.org/10.3390/bs16101926
ER  -

APA

X, X., N, J., P, L., Y, K., L, Y., S, L., X, H., & W, Z. (2026). The Impact of Advertising Appeal Types on Purchase Intentions for Brands in Different Maturity Levels.. Behavioral sciences (Basel, Switzerland). https://doi.org/10.3390/bs16101926

Source records

pubmed · retrieved 2026-11-10T07:51:29.381Z