Would You Buy on Impulse During E-Commerce Digital Human Avatar Live Shopping? DHA Characteristics and Consumer Experience

Siying Mao, Euitay Jung

Open source

DOI: 10.3390/bs16101961
Published: 2026-10-21
Container: Behavioral Sciences
Publisher: MDPI AG
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3390/bs16101961,
  title = {Would You Buy on Impulse During E-Commerce Digital Human Avatar Live Shopping? DHA Characteristics and Consumer Experience},
  author = {Siying Mao and Euitay Jung},
  year = {2026},
  journal = {Behavioral Sciences},
  doi = {10.3390/bs16101961},
  url = {https://doi.org/10.3390/bs16101961}
}

RIS

TY  - JOUR
TI  - Would You Buy on Impulse During E-Commerce Digital Human Avatar Live Shopping? DHA Characteristics and Consumer Experience
AU  - Siying Mao
AU  - Euitay Jung
PY  - 2026
JO  - Behavioral Sciences
DO  - 10.3390/bs16101961
UR  - https://doi.org/10.3390/bs16101961
ER  -

APA

Mao, S., & Jung, E. (2026). Would You Buy on Impulse During E-Commerce Digital Human Avatar Live Shopping? DHA Characteristics and Consumer Experience. Behavioral Sciences. https://doi.org/10.3390/bs16101961

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crossref · retrieved 2026-11-04T20:40:46.501Z