Organizational Readiness, Perceived Usefulness, and Determinants of Artificial Intelligence Adoption in Romanian Medical Management and Pharmaceutical Marketing
- DOI
- 10.3390/healthcare14121714
- Published
- 2026-06-15
- Container
- Healthcare
- Publisher
- MDPI AG
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.3390/healthcare14121714,
title = {Organizational Readiness, Perceived Usefulness, and Determinants of Artificial Intelligence Adoption in Romanian Medical Management and Pharmaceutical Marketing},
author = {Veronica Madalina Boruga and Melania Lavinia Bratu and George Puenea and Daniel Popa and Cristina Annemari Popa and Iulia Georgiana Bogdan and Cristina Elena Savencu},
year = {2026},
journal = {Healthcare},
doi = {10.3390/healthcare14121714},
url = {https://doi.org/10.3390/healthcare14121714}
}RIS
TY - JOUR TI - Organizational Readiness, Perceived Usefulness, and Determinants of Artificial Intelligence Adoption in Romanian Medical Management and Pharmaceutical Marketing AU - Veronica Madalina Boruga AU - Melania Lavinia Bratu AU - George Puenea AU - Daniel Popa AU - Cristina Annemari Popa AU - Iulia Georgiana Bogdan AU - Cristina Elena Savencu PY - 2026 JO - Healthcare DO - 10.3390/healthcare14121714 UR - https://doi.org/10.3390/healthcare14121714 ER -
APA
Boruga, V. M., Bratu, M. L., Puenea, G., Popa, D., Popa, C. A., Bogdan, I. G., & Savencu, C. E. (2026). Organizational Readiness, Perceived Usefulness, and Determinants of Artificial Intelligence Adoption in Romanian Medical Management and Pharmaceutical Marketing. Healthcare. https://doi.org/10.3390/healthcare14121714
Source records
- crossref · retrieved 2026-09-26T17:43:42.854Z