Where Vision Meets Memory: An Eye-Tracking Study of In-App Ads in Mobile Sports Games with Mixed Visual-Quantitative Analytics

Ümit Büyükakgül, Arif Yüce, Hakan Katırcı

Open source

DOI
10.3390/jemr18060074
Published
2025-12-10
Container
Journal of Eye Movement Research
Publisher
MDPI AG
Open access
unknown

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BibTeX

@article{allodium:10.3390/jemr18060074,
  title = {Where Vision Meets Memory: An Eye-Tracking Study of In-App Ads in Mobile Sports Games with Mixed Visual-Quantitative Analytics},
  author = {Ümit Büyükakgül and Arif Yüce and Hakan Katırcı},
  year = {2025},
  journal = {Journal of Eye Movement Research},
  doi = {10.3390/jemr18060074},
  url = {https://doi.org/10.3390/jemr18060074}
}

RIS

TY  - JOUR
TI  - Where Vision Meets Memory: An Eye-Tracking Study of In-App Ads in Mobile Sports Games with Mixed Visual-Quantitative Analytics
AU  - Ümit Büyükakgül
AU  - Arif Yüce
AU  - Hakan Katırcı
PY  - 2025
JO  - Journal of Eye Movement Research
DO  - 10.3390/jemr18060074
UR  - https://doi.org/10.3390/jemr18060074
ER  - 

APA

Büyükakgül, Ü., Yüce, A., & Katırcı, H. (2025). Where Vision Meets Memory: An Eye-Tracking Study of In-App Ads in Mobile Sports Games with Mixed Visual-Quantitative Analytics. Journal of Eye Movement Research. https://doi.org/10.3390/jemr18060074

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