Rethinking Commerciality: How Content Commerciality Contributes to YouTube Beauty Content Performance

Jaeyoung Park, Sewon Eom, Eugene Choi, Jinho Park, Seongcheol Kim

Open source

DOI: 10.3390/jtaer21040118
Published: 04
Container: Journal of Theoretical and Applied Electronic Commerce Research
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.3390/jtaer21040118,
  title = {Rethinking Commerciality: How Content Commerciality Contributes to YouTube Beauty Content Performance},
  author = {Jaeyoung Park and Sewon Eom and Eugene Choi and Jinho Park and Seongcheol Kim},
  year = {2026},
  journal = {Journal of Theoretical and Applied Electronic Commerce Research},
  doi = {10.3390/jtaer21040118},
  url = {https://doi.org/10.3390/jtaer21040118}
}

RIS

TY  - JOUR
TI  - Rethinking Commerciality: How Content Commerciality Contributes to YouTube Beauty Content Performance
AU  - Jaeyoung Park
AU  - Sewon Eom
AU  - Eugene Choi
AU  - Jinho Park
AU  - Seongcheol Kim
PY  - 2026
JO  - Journal of Theoretical and Applied Electronic Commerce Research
DO  - 10.3390/jtaer21040118
UR  - https://doi.org/10.3390/jtaer21040118
ER  -

APA

Park, J., Eom, S., Choi, E., Park, J., & Kim, S. (2026). Rethinking Commerciality: How Content Commerciality Contributes to YouTube Beauty Content Performance. Journal of Theoretical and Applied Electronic Commerce Research. https://doi.org/10.3390/jtaer21040118

Source records

doaj · retrieved 2026-09-26T01:16:06.383Z