Consumer Privacy Control and Targeted Advertisement on Content Platforms: Resolving the Privacy–Personalization Paradox in Data-Driven Marketing

Yuxiang Zhang, Yue Shen, Weijun Zhong

Open source

DOI: 10.3390/jtaer21090328
Published: 2026-09-17
Container: Journal of Theoretical and Applied Electronic Commerce Research
Publisher: MDPI AG
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3390/jtaer21090328,
  title = {Consumer Privacy Control and Targeted Advertisement on Content Platforms: Resolving the Privacy–Personalization Paradox in Data-Driven Marketing},
  author = {Yuxiang Zhang and Yue Shen and Weijun Zhong},
  year = {2026},
  journal = {Journal of Theoretical and Applied Electronic Commerce Research},
  doi = {10.3390/jtaer21090328},
  url = {https://doi.org/10.3390/jtaer21090328}
}

RIS

TY  - JOUR
TI  - Consumer Privacy Control and Targeted Advertisement on Content Platforms: Resolving the Privacy–Personalization Paradox in Data-Driven Marketing
AU  - Yuxiang Zhang
AU  - Yue Shen
AU  - Weijun Zhong
PY  - 2026
JO  - Journal of Theoretical and Applied Electronic Commerce Research
DO  - 10.3390/jtaer21090328
UR  - https://doi.org/10.3390/jtaer21090328
ER  -

APA

Zhang, Y., Shen, Y., & Zhong, W. (2026). Consumer Privacy Control and Targeted Advertisement on Content Platforms: Resolving the Privacy–Personalization Paradox in Data-Driven Marketing. Journal of Theoretical and Applied Electronic Commerce Research. https://doi.org/10.3390/jtaer21090328

Source records

crossref · retrieved 2026-11-10T09:01:06.303Z