An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business

Rocío G. Martínez, Ramon A. Carrasco, Cristina Sanchez-Figueroa, Diana Gavilan

Open source

DOI: 10.3390/math9161836
Published: 2021-08-04
Container: Mathematics
Publisher: MDPI AG
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3390/math9161836,
  title = {An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business},
  author = {Rocío G. Martínez and Ramon A. Carrasco and Cristina Sanchez-Figueroa and Diana Gavilan},
  year = {2021},
  journal = {Mathematics},
  doi = {10.3390/math9161836},
  url = {https://doi.org/10.3390/math9161836}
}

RIS

TY  - JOUR
TI  - An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business
AU  - Rocío G. Martínez
AU  - Ramon A. Carrasco
AU  - Cristina Sanchez-Figueroa
AU  - Diana Gavilan
PY  - 2021
JO  - Mathematics
DO  - 10.3390/math9161836
UR  - https://doi.org/10.3390/math9161836
ER  -

APA

Martínez, R. G., Carrasco, R. A., Sanchez-Figueroa, C., & Gavilan, D. (2021). An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business. Mathematics. https://doi.org/10.3390/math9161836

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