Eye-Tracking Analysis of Visual Attention and Preference in Human-Created, AI-Generated, and AI-Refined Human Advertisements

André Gonçalves, Margarida Afonso, Pedro Martins, Ana Teixeira

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DOI: 10.3390/s26206411
Published: 2026-10-10
Container: Sensors
Publisher: MDPI AG
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3390/s26206411,
  title = {Eye-Tracking Analysis of Visual Attention and Preference in Human-Created, AI-Generated, and AI-Refined Human Advertisements},
  author = {André Gonçalves and Margarida Afonso and Pedro Martins and Ana Teixeira},
  year = {2026},
  journal = {Sensors},
  doi = {10.3390/s26206411},
  url = {https://doi.org/10.3390/s26206411}
}

RIS

TY  - JOUR
TI  - Eye-Tracking Analysis of Visual Attention and Preference in Human-Created, AI-Generated, and AI-Refined Human Advertisements
AU  - André Gonçalves
AU  - Margarida Afonso
AU  - Pedro Martins
AU  - Ana Teixeira
PY  - 2026
JO  - Sensors
DO  - 10.3390/s26206411
UR  - https://doi.org/10.3390/s26206411
ER  -

APA

Gonçalves, A., Afonso, M., Martins, P., & Teixeira, A. (2026). Eye-Tracking Analysis of Visual Attention and Preference in Human-Created, AI-Generated, and AI-Refined Human Advertisements. Sensors. https://doi.org/10.3390/s26206411

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crossref · retrieved 2026-11-10T14:23:23.085Z