Trusting the Virtual: How Virtual Reality Advertising Influences Customer Decisions

Wang, Yang, Wai, Phoong Seuk, Zhang, Qiuhan, Moghavvemi, Sedigheh

Open source

DOI
10.34623/3px4-6935
Published
12
Container
Journal of Tourism, Sustainability and Well-being
Publisher
Centro de Investigação em Turismo Sustentabilidade e Bem-Estar
Open access
no

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BibTeX

@article{allodium:10.34623/3px4-6935,
  title = {Trusting the Virtual: How Virtual Reality Advertising Influences Customer Decisions},
  author = {Wang, Yang and Wai, Phoong Seuk and Zhang, Qiuhan and Moghavvemi, Sedigheh},
  year = {2025},
  journal = {Journal of Tourism, Sustainability and Well-being},
  doi = {10.34623/3px4-6935},
  url = {https://doi.org/10.34623/3px4-6935}
}

RIS

TY  - JOUR
TI  - Trusting the Virtual: How Virtual Reality Advertising Influences Customer Decisions
AU  - Wang, Yang
AU  - Wai, Phoong Seuk
AU  - Zhang, Qiuhan
AU  - Moghavvemi, Sedigheh
PY  - 2025
JO  - Journal of Tourism, Sustainability and Well-being
DO  - 10.34623/3px4-6935
UR  - https://doi.org/10.34623/3px4-6935
ER  - 

APA

Yang, W., Seuk, W. P., Qiuhan, Z., & Sedigheh, M. (2025). Trusting the Virtual: How Virtual Reality Advertising Influences Customer Decisions. Journal of Tourism, Sustainability and Well-being. https://doi.org/10.34623/3px4-6935

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