Trusting the Virtual: How Virtual Reality Advertising Influences Customer Decisions
- DOI
- 10.34623/3px4-6935
- Published
- 12
- Container
- Journal of Tourism, Sustainability and Well-being
- Publisher
- Centro de Investigação em Turismo Sustentabilidade e Bem-Estar
- Open access
- no
Credibility signals
uncertain Score 57/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.
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Cite this work
BibTeX
@article{allodium:10.34623/3px4-6935,
title = {Trusting the Virtual: How Virtual Reality Advertising Influences Customer Decisions},
author = {Wang, Yang and Wai, Phoong Seuk and Zhang, Qiuhan and Moghavvemi, Sedigheh},
year = {2025},
journal = {Journal of Tourism, Sustainability and Well-being},
doi = {10.34623/3px4-6935},
url = {https://doi.org/10.34623/3px4-6935}
}RIS
TY - JOUR TI - Trusting the Virtual: How Virtual Reality Advertising Influences Customer Decisions AU - Wang, Yang AU - Wai, Phoong Seuk AU - Zhang, Qiuhan AU - Moghavvemi, Sedigheh PY - 2025 JO - Journal of Tourism, Sustainability and Well-being DO - 10.34623/3px4-6935 UR - https://doi.org/10.34623/3px4-6935 ER -
APA
Yang, W., Seuk, W. P., Qiuhan, Z., & Sedigheh, M. (2025). Trusting the Virtual: How Virtual Reality Advertising Influences Customer Decisions. Journal of Tourism, Sustainability and Well-being. https://doi.org/10.34623/3px4-6935