Response strategies to maintain emotional resonant brand reputations when targeted by user-generated brand parodies
- DOI
- 10.36615/jcsa.v36i1.1575
- Published
- 2022-10-17
- Container
- Communicare: Journal for Communication Studies in Africa
- Publisher
- University of Johannesburg
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.36615/jcsa.v36i1.1575,
title = {Response strategies to maintain emotional resonant brand reputations when targeted by user-generated brand parodies},
author = {Maritha Pritchard and De la Rey Van der Waldt and David Pieter Conradie},
year = {2022},
journal = {Communicare: Journal for Communication Studies in Africa},
doi = {10.36615/jcsa.v36i1.1575},
url = {https://doi.org/10.36615/jcsa.v36i1.1575}
}RIS
TY - JOUR TI - Response strategies to maintain emotional resonant brand reputations when targeted by user-generated brand parodies AU - Maritha Pritchard AU - De la Rey Van der Waldt AU - David Pieter Conradie PY - 2022 JO - Communicare: Journal for Communication Studies in Africa DO - 10.36615/jcsa.v36i1.1575 UR - https://doi.org/10.36615/jcsa.v36i1.1575 ER -
APA
Pritchard, M., Waldt, D. L. R. V. D., & Conradie, D. P. (2022). Response strategies to maintain emotional resonant brand reputations when targeted by user-generated brand parodies. Communicare: Journal for Communication Studies in Africa. https://doi.org/10.36615/jcsa.v36i1.1575
Source records
- crossref · retrieved 2026-09-25T06:18:23.295Z