Leveraging the Technology Acceptance Model to Understand User Adoption of Virtual Influencers: The Role of Perceived Authenticity and Anthropomorphism.
- DOI
- 10.3791/70018
- Published
- 2026 Jul 3
- Container
- Journal of visualized experiments : JoVE
- Publisher
- Not recorded
- Open access
- unknown
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limited evidence Score 43/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.
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Cite this work
BibTeX
@article{allodium:10.3791/70018,
title = {Leveraging the Technology Acceptance Model to Understand User Adoption of Virtual Influencers: The Role of Perceived Authenticity and Anthropomorphism.},
author = {He G and A Iahad N},
year = {2026},
journal = {Journal of visualized experiments : JoVE},
doi = {10.3791/70018},
url = {https://doi.org/10.3791/70018}
}RIS
TY - JOUR TI - Leveraging the Technology Acceptance Model to Understand User Adoption of Virtual Influencers: The Role of Perceived Authenticity and Anthropomorphism. AU - He G AU - A Iahad N PY - 2026 JO - Journal of visualized experiments : JoVE DO - 10.3791/70018 UR - https://doi.org/10.3791/70018 ER -
APA
G, H., & N, A. I. (2026). Leveraging the Technology Acceptance Model to Understand User Adoption of Virtual Influencers: The Role of Perceived Authenticity and Anthropomorphism.. Journal of visualized experiments : JoVE. https://doi.org/10.3791/70018
Source records
- pubmed · retrieved 2026-09-26T16:41:56.006Z