Behavioral Experiment Protocol for Examining Social Presence, Visual Attention, and Impulse Buying in Live-Streaming E-Commerce

Yi Zhang, Guokai Zheng

Open source

DOI: 10.3791/72427
Published: 2026-10-23
Container: Journal of Visualized Experiments
Publisher: MyJove Corporation
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3791/72427,
  title = {Behavioral Experiment Protocol for Examining Social Presence, Visual Attention, and Impulse Buying in Live-Streaming E-Commerce},
  author = {Yi Zhang and Guokai Zheng},
  year = {2026},
  journal = {Journal of Visualized Experiments},
  doi = {10.3791/72427},
  url = {https://doi.org/10.3791/72427}
}

RIS

TY  - JOUR
TI  - Behavioral Experiment Protocol for Examining Social Presence, Visual Attention, and Impulse Buying in Live-Streaming E-Commerce
AU  - Yi Zhang
AU  - Guokai Zheng
PY  - 2026
JO  - Journal of Visualized Experiments
DO  - 10.3791/72427
UR  - https://doi.org/10.3791/72427
ER  -

APA

Zhang, Y., & Zheng, G. (2026). Behavioral Experiment Protocol for Examining Social Presence, Visual Attention, and Impulse Buying in Live-Streaming E-Commerce. Journal of Visualized Experiments. https://doi.org/10.3791/72427

Source records

crossref · retrieved 2026-11-05T23:05:57.790Z