Rethinking Urgency Cues: Scarcity Messaging, Credibility, and Purchase Intention in a Survey of Social Media Fruit Advertising

Min Liang, Guosheng Hu

Open source

DOI: 10.3791/72770
Published: 2026-10-16
Container: Journal of Visualized Experiments
Publisher: MyJove Corporation
Open access: unknown

Credibility signals

uncertain Score 64/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

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supportingDOI registered: A matching record was returned by Crossref. Source: Crossref; license: CC0 metadata
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supportingMetadata completeness: All 6 scored descriptive metadata groups are present. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

Cite this work

BibTeX

@article{allodium:10.3791/72770,
  title = {Rethinking Urgency Cues: Scarcity Messaging, Credibility, and Purchase Intention in a Survey of Social Media Fruit Advertising},
  author = {Min Liang and Guosheng Hu},
  year = {2026},
  journal = {Journal of Visualized Experiments},
  doi = {10.3791/72770},
  url = {https://doi.org/10.3791/72770}
}

RIS

TY  - JOUR
TI  - Rethinking Urgency Cues: Scarcity Messaging, Credibility, and Purchase Intention in a Survey of Social Media Fruit Advertising
AU  - Min Liang
AU  - Guosheng Hu
PY  - 2026
JO  - Journal of Visualized Experiments
DO  - 10.3791/72770
UR  - https://doi.org/10.3791/72770
ER  -

APA

Liang, M., & Hu, G. (2026). Rethinking Urgency Cues: Scarcity Messaging, Credibility, and Purchase Intention in a Survey of Social Media Fruit Advertising. Journal of Visualized Experiments. https://doi.org/10.3791/72770

Source records

crossref · retrieved 2026-11-03T13:55:30.836Z