EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY

Esra ARIKAN, Cengiz YILMAZ, Muzaffer BODUR

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DOI: 10.3846/16111699.2016.1220420
Published: 2016-12-21
Container: Journal of Business Economics and Management
Publisher: Vilnius Gediminas Technical University
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3846/16111699.2016.1220420,
  title = {EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY},
  author = {Esra ARIKAN and Cengiz YILMAZ and Muzaffer BODUR},
  year = {2016},
  journal = {Journal of Business Economics and Management},
  doi = {10.3846/16111699.2016.1220420},
  url = {https://doi.org/10.3846/16111699.2016.1220420}
}

RIS

TY  - JOUR
TI  - EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY
AU  - Esra ARIKAN
AU  - Cengiz YILMAZ
AU  - Muzaffer BODUR
PY  - 2016
JO  - Journal of Business Economics and Management
DO  - 10.3846/16111699.2016.1220420
UR  - https://doi.org/10.3846/16111699.2016.1220420
ER  -

APA

ARIKAN, E., YILMAZ, C., & BODUR, M. (2016). EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY. Journal of Business Economics and Management. https://doi.org/10.3846/16111699.2016.1220420

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crossref · retrieved 2026-09-25T08:42:10.214Z