Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value

Roymon Panjaitan, Irawan Yuswono, Arif Afendi, Elia Ardyan

Open source

DOI
10.3846/btp.2025.20636
Published
2025-03-12
Container
Business: Theory and Practice
Publisher
Vilnius Gediminas Technical University
Open access
unknown

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BibTeX

@article{allodium:10.3846/btp.2025.20636,
  title = {Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value},
  author = {Roymon Panjaitan and Irawan Yuswono and Arif Afendi and Elia Ardyan},
  year = {2025},
  journal = {Business: Theory and Practice},
  doi = {10.3846/btp.2025.20636},
  url = {https://doi.org/10.3846/btp.2025.20636}
}

RIS

TY  - JOUR
TI  - Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value
AU  - Roymon Panjaitan
AU  - Irawan Yuswono
AU  - Arif Afendi
AU  - Elia Ardyan
PY  - 2025
JO  - Business: Theory and Practice
DO  - 10.3846/btp.2025.20636
UR  - https://doi.org/10.3846/btp.2025.20636
ER  - 

APA

Panjaitan, R., Yuswono, I., Afendi, A., & Ardyan, E. (2025). Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value. Business: Theory and Practice. https://doi.org/10.3846/btp.2025.20636

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