Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value
- DOI
- 10.3846/btp.2025.20636
- Published
- 2025-03-12
- Container
- Business: Theory and Practice
- Publisher
- Vilnius Gediminas Technical University
- Open access
- unknown
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Cite this work
BibTeX
@article{allodium:10.3846/btp.2025.20636,
title = {Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value},
author = {Roymon Panjaitan and Irawan Yuswono and Arif Afendi and Elia Ardyan},
year = {2025},
journal = {Business: Theory and Practice},
doi = {10.3846/btp.2025.20636},
url = {https://doi.org/10.3846/btp.2025.20636}
}RIS
TY - JOUR TI - Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value AU - Roymon Panjaitan AU - Irawan Yuswono AU - Arif Afendi AU - Elia Ardyan PY - 2025 JO - Business: Theory and Practice DO - 10.3846/btp.2025.20636 UR - https://doi.org/10.3846/btp.2025.20636 ER -
APA
Panjaitan, R., Yuswono, I., Afendi, A., & Ardyan, E. (2025). Improving obsessive-compulsive buying through brand attachment and hedonic value: customer-based brand value. Business: Theory and Practice. https://doi.org/10.3846/btp.2025.20636
Source records
- crossref · retrieved 2026-09-27T09:38:13.440Z