Brand Placement in Social Media: Characteristics, Typology and Effectiveness

Sarah Ben Bouyahia, Héla Ben Miled-Cherif

Open source

DOI: 10.3917/dm.105.0055
Published: 2022-05-04
Container: Décisions Marketing
Publisher: CAIRN.INFO
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3917/dm.105.0055,
  title = {Brand Placement in Social Media: Characteristics, Typology and Effectiveness},
  author = {Sarah Ben Bouyahia and Héla Ben Miled-Cherif},
  year = {2022},
  journal = {Décisions Marketing},
  doi = {10.3917/dm.105.0055},
  url = {https://doi.org/10.3917/dm.105.0055}
}

RIS

TY  - JOUR
TI  - Brand Placement in Social Media: Characteristics, Typology and Effectiveness
AU  - Sarah Ben Bouyahia
AU  - Héla Ben Miled-Cherif
PY  - 2022
JO  - Décisions Marketing
DO  - 10.3917/dm.105.0055
UR  - https://doi.org/10.3917/dm.105.0055
ER  -

APA

Bouyahia, S. B., & Miled-Cherif, H. B. (2022). Brand Placement in Social Media: Characteristics, Typology and Effectiveness. Décisions Marketing. https://doi.org/10.3917/dm.105.0055

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crossref · retrieved 2026-09-25T06:18:49.902Z