“Patent marking” as a signaling strategy: Impacts on perceived product innovativeness and innovation adoption

Jamal Eddine Azzam, David H. Henard, Stéphane Salgado

Open source

DOI: 10.3917/dm.109.0013
Published: 2023-03-27
Container: Décisions Marketing
Publisher: CAIRN.INFO
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.3917/dm.109.0013,
  title = {“Patent marking” as a signaling strategy: Impacts on perceived product innovativeness and innovation adoption},
  author = {Jamal Eddine Azzam and David H. Henard and Stéphane Salgado},
  year = {2023},
  journal = {Décisions Marketing},
  doi = {10.3917/dm.109.0013},
  url = {https://doi.org/10.3917/dm.109.0013}
}

RIS

TY  - JOUR
TI  - “Patent marking” as a signaling strategy: Impacts on perceived product innovativeness and innovation adoption
AU  - Jamal Eddine Azzam
AU  - David H. Henard
AU  - Stéphane Salgado
PY  - 2023
JO  - Décisions Marketing
DO  - 10.3917/dm.109.0013
UR  - https://doi.org/10.3917/dm.109.0013
ER  -

APA

Azzam, J. E., Henard, D. H., & Salgado, S. (2023). “Patent marking” as a signaling strategy: Impacts on perceived product innovativeness and innovation adoption. Décisions Marketing. https://doi.org/10.3917/dm.109.0013

Source records

crossref · retrieved 2026-11-10T08:46:47.962Z