Conducting consumer interviews online and offline

Adèle Gruen, Laetitia Mimoun

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DOI: 10.4337/9781035302727.00026
Published: 2024-09-17
Container: Handbook of Qualitative Research Methods in Marketing
Publisher: Edward Elgar Publishing
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.4337/9781035302727.00026,
  title = {Conducting consumer interviews online and offline},
  author = {Adèle Gruen and Laetitia Mimoun},
  year = {2024},
  journal = {Handbook of Qualitative Research Methods in Marketing},
  doi = {10.4337/9781035302727.00026},
  url = {https://doi.org/10.4337/9781035302727.00026}
}

RIS

TY  - JOUR
TI  - Conducting consumer interviews online and offline
AU  - Adèle Gruen
AU  - Laetitia Mimoun
PY  - 2024
JO  - Handbook of Qualitative Research Methods in Marketing
DO  - 10.4337/9781035302727.00026
UR  - https://doi.org/10.4337/9781035302727.00026
ER  -

APA

Gruen, A., & Mimoun, L. (2024). Conducting consumer interviews online and offline. Handbook of Qualitative Research Methods in Marketing. https://doi.org/10.4337/9781035302727.00026

Source records

crossref · retrieved 2026-09-25T07:04:17.085Z