Artificial Intelligence in marketing: a systematic review of usage, integration, and strategic gaps

S. Selvalaxan, R. Vivek

Open source

DOI: 10.47813/2782-5280-2026-5-2-2031-2043
Published: June
Container: Информатика. Экономика. Управление
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.47813/2782-5280-2026-5-2-2031-2043,
  title = {Artificial Intelligence in marketing: a systematic review of usage, integration, and strategic gaps},
  author = {S. Selvalaxan and R. Vivek},
  year = {2026},
  journal = {Информатика. Экономика. Управление},
  doi = {10.47813/2782-5280-2026-5-2-2031-2043},
  url = {https://doi.org/10.47813/2782-5280-2026-5-2-2031-2043}
}

RIS

TY  - JOUR
TI  - Artificial Intelligence in marketing: a systematic review of usage, integration, and strategic gaps
AU  - S. Selvalaxan
AU  - R. Vivek
PY  - 2026
JO  - Информатика. Экономика. Управление
DO  - 10.47813/2782-5280-2026-5-2-2031-2043
UR  - https://doi.org/10.47813/2782-5280-2026-5-2-2031-2043
ER  -

APA

Selvalaxan, S., & Vivek, R. (2026). Artificial Intelligence in marketing: a systematic review of usage, integration, and strategic gaps. Информатика. Экономика. Управление. https://doi.org/10.47813/2782-5280-2026-5-2-2031-2043

Source records

doaj · retrieved 2026-09-27T00:25:18.007Z