Impact of Social Media Influencer Marketing on Consumer Behaviour: A Review of Source Credibility Theory

Galvin Kuan Sian Lee

Open source

DOI: 10.51137/wrp.ijrcr.639
Published: 2026-03-23
Container: International Journal of Retail and Consumer Research
Publisher: Wohllebe & Ross Publishing
Open access: unknown

Credibility signals

uncertain Score 64/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

Show all credibility signals

supportingDOI registered: A matching record was returned by Crossref. Source: Crossref; license: CC0 metadata
supportingDOI resolves: A matching record was returned by Crossref. Source: Crossref; license: CC0 metadata
not scoredDirectory of Open Access Journals: No matching DOAJ record was present in this response. No allow-list match; this is not evidence of low credibility. Source: DOAJ; license: CC0
not scoredMEDLINE indexed: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredOpenAlex core source: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredKnown publisher allow-list: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredROR affiliation: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredRetraction Watch retraction: No retraction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch expression of concern: No expression of concern notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch correction: No correction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch reinstatement: No reinstatement notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredOpen access status: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredPublication license: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredPublication version: A publication version was supplied but is not scored. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer
supportingMetadata completeness: All 6 scored descriptive metadata groups are present. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

Cite this work

BibTeX

@article{allodium:10.51137/wrp.ijrcr.639,
  title = {Impact of Social Media Influencer Marketing on Consumer Behaviour: A Review of Source Credibility Theory},
  author = {Galvin Kuan Sian Lee},
  year = {2026},
  journal = {International Journal of Retail and Consumer Research},
  doi = {10.51137/wrp.ijrcr.639},
  url = {https://doi.org/10.51137/wrp.ijrcr.639}
}

RIS

TY  - JOUR
TI  - Impact of Social Media Influencer Marketing on Consumer Behaviour: A Review of Source Credibility Theory
AU  - Galvin Kuan Sian Lee
PY  - 2026
JO  - International Journal of Retail and Consumer Research
DO  - 10.51137/wrp.ijrcr.639
UR  - https://doi.org/10.51137/wrp.ijrcr.639
ER  -

APA

Lee, G. K. S. (2026). Impact of Social Media Influencer Marketing on Consumer Behaviour: A Review of Source Credibility Theory. International Journal of Retail and Consumer Research. https://doi.org/10.51137/wrp.ijrcr.639

Source records

crossref · retrieved 2026-09-27T01:30:21.223Z