A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian

Ali Jahan, Abolfazl Danaei, Mohammad Saeidfar

Open source

DOI: 10.5267/j.msl.2013.04.003
Published: 5
Container: Management Science Letters
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.5267/j.msl.2013.04.003,
  title = {A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian},
  author = {Ali Jahan and Abolfazl Danaei and Mohammad Saeidfar},
  year = {2013},
  journal = {Management Science Letters},
  doi = {10.5267/j.msl.2013.04.003},
  url = {https://doi.org/10.5267/j.msl.2013.04.003}
}

RIS

TY  - JOUR
TI  - A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian
AU  - Ali Jahan
AU  - Abolfazl Danaei
AU  - Mohammad Saeidfar
PY  - 2013
JO  - Management Science Letters
DO  - 10.5267/j.msl.2013.04.003
UR  - https://doi.org/10.5267/j.msl.2013.04.003
ER  -

APA

Jahan, A., Danaei, A., & Saeidfar, M. (2013). A study on the effect of advertisements on customers' willingness to accept banking services based on modulatory role of brand: A case study of Bank Parsian. Management Science Letters. https://doi.org/10.5267/j.msl.2013.04.003

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doaj · retrieved 2026-09-25T04:56:47.665Z