The effects of multimedia advertising on building brand equity

Reza Pirayesh, Masoud Ghaempanah

Open source

DOI: 10.5267/j.msl.2014.7.008
Published: 2014
Container: Management Science Letters
Publisher: Growing Science
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.5267/j.msl.2014.7.008,
  title = {The effects of multimedia advertising on building brand equity},
  author = {Reza Pirayesh and Masoud Ghaempanah},
  year = {2014},
  journal = {Management Science Letters},
  doi = {10.5267/j.msl.2014.7.008},
  url = {https://doi.org/10.5267/j.msl.2014.7.008}
}

RIS

TY  - JOUR
TI  - The effects of multimedia advertising on building brand equity
AU  - Reza Pirayesh
AU  - Masoud Ghaempanah
PY  - 2014
JO  - Management Science Letters
DO  - 10.5267/j.msl.2014.7.008
UR  - https://doi.org/10.5267/j.msl.2014.7.008
ER  -

APA

Pirayesh, R., & Ghaempanah, M. (2014). The effects of multimedia advertising on building brand equity. Management Science Letters. https://doi.org/10.5267/j.msl.2014.7.008

Source records

crossref · retrieved 2026-11-11T04:25:59.330Z