Measuring the ROI of paid advertising campaigns in digital marketing and its effect on business profitability
- DOI
- 10.5267/j.uscm.2023.11.009
- Published
- 2024
- Container
- Uncertain Supply Chain Management
- Publisher
- Not recorded
- Open access
- no
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Cite this work
BibTeX
@article{allodium:10.5267/j.uscm.2023.11.009,
title = {Measuring the ROI of paid advertising campaigns in digital marketing and its effect on business profitability},
author = {Ra'D Almestarihi and Ahmad Ahmad and Rana Husseini Frangieh and Ibrahim Abu-Alsondos and Khaled Khamis Nser and Abdulkrim Ziani},
year = {2024},
journal = {Uncertain Supply Chain Management},
doi = {10.5267/j.uscm.2023.11.009},
url = {https://doi.org/10.5267/j.uscm.2023.11.009}
}RIS
TY - JOUR TI - Measuring the ROI of paid advertising campaigns in digital marketing and its effect on business profitability AU - Ra'D Almestarihi AU - Ahmad Ahmad AU - Rana Husseini Frangieh AU - Ibrahim Abu-Alsondos AU - Khaled Khamis Nser AU - Abdulkrim Ziani PY - 2024 JO - Uncertain Supply Chain Management DO - 10.5267/j.uscm.2023.11.009 UR - https://doi.org/10.5267/j.uscm.2023.11.009 ER -
APA
Almestarihi, R., Ahmad, A., Frangieh, R. H., Abu-Alsondos, I., Nser, K. K., & Ziani, A. (2024). Measuring the ROI of paid advertising campaigns in digital marketing and its effect on business profitability. Uncertain Supply Chain Management. https://doi.org/10.5267/j.uscm.2023.11.009
Source records
- hal · retrieved 2026-09-26T13:30:58.139Z