Factores Impulsores de la Adopción del Boca a Boca Electrónico entre Estudiantes Universitarios: el Papel Mediador del Amor por la Marca

Judith María Mendívil Gastélum, Héctor Hugo Pérez Villarreal

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DOI: 10.5281/zenodo.18078453
Published: December
Container: GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.5281/zenodo.18078453,
  title = {Factores Impulsores de la Adopción del Boca a Boca Electrónico entre Estudiantes Universitarios: el Papel Mediador del Amor por la Marca},
  author = {Judith María Mendívil Gastélum and Héctor Hugo Pérez Villarreal},
  year = {2025},
  journal = {GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología},
  doi = {10.5281/zenodo.18078453},
  url = {https://doi.org/10.5281/zenodo.18078453}
}

RIS

TY  - JOUR
TI  - Factores Impulsores de la Adopción del Boca a Boca Electrónico entre Estudiantes Universitarios: el Papel Mediador del Amor por la Marca
AU  - Judith María Mendívil Gastélum
AU  - Héctor Hugo Pérez Villarreal
PY  - 2025
JO  - GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología
DO  - 10.5281/zenodo.18078453
UR  - https://doi.org/10.5281/zenodo.18078453
ER  -

APA

Gastélum, J. M. M., & Villarreal, H. H. P. (2025). Factores Impulsores de la Adopción del Boca a Boca Electrónico entre Estudiantes Universitarios: el Papel Mediador del Amor por la Marca. GECONTEC: Revista Internacional de Gestión del Conocimiento y la Tecnología. https://doi.org/10.5281/zenodo.18078453

Source records

doaj · retrieved 2026-09-25T02:41:36.192Z