Artificial Intelligence (AI) and Predictive Analytics in Marketing: How Machine Learning Algorithms Shape Consumer Behaviour Predictions in the Nigerian Banking Sector.
- DOI
- 10.5281/zenodo.20385440
- Published
- 2026
- Container
- Not recorded
- Publisher
- Zenodo
- Open access
- yes
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Cite this work
BibTeX
@article{allodium:10.5281/zenodo.20385440,
title = {Artificial Intelligence (AI) and Predictive Analytics in Marketing: How Machine Learning Algorithms Shape Consumer Behaviour Predictions in the Nigerian Banking Sector.},
author = {Nweke, Obinna and Okeke, Titus},
year = {2026},
doi = {10.5281/zenodo.20385440},
url = {https://doi.org/10.5281/zenodo.20385440}
}RIS
TY - JOUR TI - Artificial Intelligence (AI) and Predictive Analytics in Marketing: How Machine Learning Algorithms Shape Consumer Behaviour Predictions in the Nigerian Banking Sector. AU - Nweke, Obinna AU - Okeke, Titus PY - 2026 DO - 10.5281/zenodo.20385440 UR - https://doi.org/10.5281/zenodo.20385440 ER -
APA
Obinna, N., & Titus, O. (2026). Artificial Intelligence (AI) and Predictive Analytics in Marketing: How Machine Learning Algorithms Shape Consumer Behaviour Predictions in the Nigerian Banking Sector.. https://doi.org/10.5281/zenodo.20385440