KMU Digital Pulse 2026: Künstliche Intelligenz im Marketing von Schweizer KMU
- DOI
- 10.5281/zenodo.22098333
- Published
- 2026
- Container
- Not recorded
- Publisher
- Hochschule Luzern – Wirtschaft, Institut für Kommunikation und Marketing IKM
- Open access
- yes
Credibility signals
limited evidence Score 47/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.
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Cite this work
BibTeX
@article{allodium:10.5281/zenodo.22098333,
title = {KMU Digital Pulse 2026: Künstliche Intelligenz im Marketing von Schweizer KMU},
author = {Wozniak, Thomas and Boenigk, Michael and Niederberger, Marcel and Stutz, Nadine},
year = {2026},
doi = {10.5281/zenodo.22098333},
url = {https://doi.org/10.5281/zenodo.22098333}
}RIS
TY - JOUR TI - KMU Digital Pulse 2026: Künstliche Intelligenz im Marketing von Schweizer KMU AU - Wozniak, Thomas AU - Boenigk, Michael AU - Niederberger, Marcel AU - Stutz, Nadine PY - 2026 DO - 10.5281/zenodo.22098333 UR - https://doi.org/10.5281/zenodo.22098333 ER -
APA
Thomas, W., Michael, B., Marcel, N., & Nadine, S. (2026). KMU Digital Pulse 2026: Künstliche Intelligenz im Marketing von Schweizer KMU. https://doi.org/10.5281/zenodo.22098333