Social Media and Celebrity Endorsement in Prêt- Fashion Marketing: A Systematic Review of Consumer Behaviour Research

S*, Mukthy

Open source

DOI
10.5281/zenodo.22707049
Published
2026
Container
Not recorded
Publisher
Zenodo
Open access
yes

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BibTeX

@article{allodium:10.5281/zenodo.22707049,
  title = {Social Media and Celebrity Endorsement in Prêt- Fashion Marketing: A Systematic Review of Consumer Behaviour Research},
  author = {S*, Mukthy},
  year = {2026},
  doi = {10.5281/zenodo.22707049},
  url = {https://doi.org/10.5281/zenodo.22707049}
}

RIS

TY  - JOUR
TI  - Social Media and Celebrity Endorsement in Prêt- Fashion Marketing: A Systematic Review of Consumer Behaviour Research
AU  - S*, Mukthy
PY  - 2026
DO  - 10.5281/zenodo.22707049
UR  - https://doi.org/10.5281/zenodo.22707049
ER  - 

APA

Mukthy, S. (2026). Social Media and Celebrity Endorsement in Prêt- Fashion Marketing: A Systematic Review of Consumer Behaviour Research. https://doi.org/10.5281/zenodo.22707049

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