Algorithmic Dynamic Pricing and Consumer Perception: Evaluating the Impact of Real-Time Price Discrimination on Brand Equity and Customer Retention
- DOI
- 10.5281/zenodo.22933170
- Published
- 2026
- Container
- Not recorded
- Publisher
- Zenodo
- Open access
- yes
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BibTeX
@article{allodium:10.5281/zenodo.22933170,
title = {Algorithmic Dynamic Pricing and Consumer Perception: Evaluating the Impact of Real-Time Price Discrimination on Brand Equity and Customer Retention},
author = {Kalgi, Dhanraj and Joshi, Madhura},
year = {2026},
doi = {10.5281/zenodo.22933170},
url = {https://doi.org/10.5281/zenodo.22933170}
}RIS
TY - JOUR TI - Algorithmic Dynamic Pricing and Consumer Perception: Evaluating the Impact of Real-Time Price Discrimination on Brand Equity and Customer Retention AU - Kalgi, Dhanraj AU - Joshi, Madhura PY - 2026 DO - 10.5281/zenodo.22933170 UR - https://doi.org/10.5281/zenodo.22933170 ER -
APA
Dhanraj, K., & Madhura, J. (2026). Algorithmic Dynamic Pricing and Consumer Perception: Evaluating the Impact of Real-Time Price Discrimination on Brand Equity and Customer Retention. https://doi.org/10.5281/zenodo.22933170