De la centralisation des données à la performance marketing opérationnelle : le rôle médiateur de la qualité de l'information décisionnelle. Une étude empirique sur les organisations marocaines
- DOI
- 10.5281/zenodo.22963786
- Published
- 2026
- Container
- Not recorded
- Publisher
- Zenodo
- Open access
- yes
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BibTeX
@article{allodium:10.5281/zenodo.22963786,
title = {De la centralisation des données à la performance marketing opérationnelle : le rôle médiateur de la qualité de l'information décisionnelle. Une étude empirique sur les organisations marocaines},
author = {RHOULAM, Ismail},
year = {2026},
doi = {10.5281/zenodo.22963786},
url = {https://doi.org/10.5281/zenodo.22963786}
}RIS
TY - JOUR TI - De la centralisation des données à la performance marketing opérationnelle : le rôle médiateur de la qualité de l'information décisionnelle. Une étude empirique sur les organisations marocaines AU - RHOULAM, Ismail PY - 2026 DO - 10.5281/zenodo.22963786 UR - https://doi.org/10.5281/zenodo.22963786 ER -
APA
Ismail, R. (2026). De la centralisation des données à la performance marketing opérationnelle : le rôle médiateur de la qualité de l'information décisionnelle. Une étude empirique sur les organisations marocaines. https://doi.org/10.5281/zenodo.22963786