Integrating Data Analytics as Critical Success Factor of CRM Systems: 'Case of the Retail Industry'

Jabado, Roula

Open source

DOI
10.5281/zenodo.23091600
Published
2023
Container
Not recorded
Publisher
Higher School of Digital Economy - University of Manouba
Open access
yes

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BibTeX

@article{allodium:10.5281/zenodo.23091600,
  title = {Integrating Data Analytics as Critical Success Factor of CRM Systems: 'Case of the Retail Industry'},
  author = {Jabado, Roula},
  year = {2023},
  doi = {10.5281/zenodo.23091600},
  url = {https://doi.org/10.5281/zenodo.23091600}
}

RIS

TY  - JOUR
TI  - Integrating Data Analytics as Critical Success Factor of CRM Systems: 'Case of the Retail Industry'
AU  - Jabado, Roula
PY  - 2023
DO  - 10.5281/zenodo.23091600
UR  - https://doi.org/10.5281/zenodo.23091600
ER  - 

APA

Roula, J. (2023). Integrating Data Analytics as Critical Success Factor of CRM Systems: 'Case of the Retail Industry'. https://doi.org/10.5281/zenodo.23091600

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