La agencia de marketing aumentada por agentes: comoditización por capas, divergencia entre holdings y la brecha de atribución (2024–2026) / The agent-augmented marketing agency: layered commoditization, divergence among holding companies and the attribution gap (2024–2026)
- DOI
- 10.5281/zenodo.23668019
- Published
- 2026
- Container
- Not recorded
- Publisher
- Zenodo
- Open access
- yes
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Cite this work
BibTeX
@article{allodium:10.5281/zenodo.23668019,
title = {La agencia de marketing aumentada por agentes: comoditización por capas, divergencia entre holdings y la brecha de atribución (2024–2026) / The agent-augmented marketing agency: layered commoditization, divergence among holding companies and the attribution gap (2024–2026)},
author = {Pineda Botero, Santiago},
year = {2026},
doi = {10.5281/zenodo.23668019},
url = {https://doi.org/10.5281/zenodo.23668019}
}RIS
TY - JOUR TI - La agencia de marketing aumentada por agentes: comoditización por capas, divergencia entre holdings y la brecha de atribución (2024–2026) / The agent-augmented marketing agency: layered commoditization, divergence among holding companies and the attribution gap (2024–2026) AU - Pineda Botero, Santiago PY - 2026 DO - 10.5281/zenodo.23668019 UR - https://doi.org/10.5281/zenodo.23668019 ER -
APA
Santiago, P. B. (2026). La agencia de marketing aumentada por agentes: comoditización por capas, divergencia entre holdings y la brecha de atribución (2024–2026) / The agent-augmented marketing agency: layered commoditization, divergence among holding companies and the attribution gap (2024–2026). https://doi.org/10.5281/zenodo.23668019