The Role of Webrooming and Showrooming in the Digital Economy: Challenges and Opportunities

Kiran, Bala, Renu, Rai

Open source

DOI
10.5281/zenodo.23946635
Published
2026
Container
Not recorded
Publisher
IAHRW
Open access
yes

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BibTeX

@article{allodium:10.5281/zenodo.23946635,
  title = {The Role of Webrooming and Showrooming in the Digital  Economy: Challenges and Opportunities},
  author = {Kiran, Bala and Renu, Rai},
  year = {2026},
  doi = {10.5281/zenodo.23946635},
  url = {https://doi.org/10.5281/zenodo.23946635}
}

RIS

TY  - JOUR
TI  - The Role of Webrooming and Showrooming in the Digital  Economy: Challenges and Opportunities
AU  - Kiran, Bala
AU  - Renu, Rai
PY  - 2026
DO  - 10.5281/zenodo.23946635
UR  - https://doi.org/10.5281/zenodo.23946635
ER  - 

APA

Bala, K., & Rai, R. (2026). The Role of Webrooming and Showrooming in the Digital Economy: Challenges and Opportunities. https://doi.org/10.5281/zenodo.23946635

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