ARTIFICIAL INTELLIGENCE-DRIVEN DIGITAL MARKETING AND SOCIAL ENGAGEMENT: AN EMPIRICAL INVESTIGATION OF BUYING BEHAVIOUR AMONG CONSUMERS
- DOI
- 10.5281/zenodo.24100954
- Published
- 2026
- Container
- Not recorded
- Publisher
- National Press Associates
- Open access
- yes
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Cite this work
BibTeX
@article{allodium:10.5281/zenodo.24100954,
title = {ARTIFICIAL INTELLIGENCE-DRIVEN DIGITAL MARKETING AND SOCIAL ENGAGEMENT: AN EMPIRICAL INVESTIGATION OF BUYING BEHAVIOUR AMONG CONSUMERS},
author = {J.Prabakaran, S.Deepa},
year = {2026},
doi = {10.5281/zenodo.24100954},
url = {https://doi.org/10.5281/zenodo.24100954}
}RIS
TY - JOUR TI - ARTIFICIAL INTELLIGENCE-DRIVEN DIGITAL MARKETING AND SOCIAL ENGAGEMENT: AN EMPIRICAL INVESTIGATION OF BUYING BEHAVIOUR AMONG CONSUMERS AU - J.Prabakaran, S.Deepa PY - 2026 DO - 10.5281/zenodo.24100954 UR - https://doi.org/10.5281/zenodo.24100954 ER -
APA
S.Deepa, J. (2026). ARTIFICIAL INTELLIGENCE-DRIVEN DIGITAL MARKETING AND SOCIAL ENGAGEMENT: AN EMPIRICAL INVESTIGATION OF BUYING BEHAVIOUR AMONG CONSUMERS. https://doi.org/10.5281/zenodo.24100954