Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects

Ángel José Lorente Páramo, Ángel Hernández García, Julián Chaparro Peláez

Open source

DOI: 10.5295/cdg.191094ah
Published: 1
Container: Management Letters/Cuadernos de Gestión
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.5295/cdg.191094ah,
  title = {Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects},
  author = {Ángel José Lorente Páramo and Ángel Hernández García and Julián Chaparro Peláez},
  year = {2021},
  journal = {Management Letters/Cuadernos de Gestión},
  doi = {10.5295/cdg.191094ah},
  url = {https://doi.org/10.5295/cdg.191094ah}
}

RIS

TY  - JOUR
TI  - Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects
AU  - Ángel José Lorente Páramo
AU  - Ángel Hernández García
AU  - Julián Chaparro Peláez
PY  - 2021
JO  - Management Letters/Cuadernos de Gestión
DO  - 10.5295/cdg.191094ah
UR  - https://doi.org/10.5295/cdg.191094ah
ER  -

APA

Páramo, Á. J. L., García, Á. H., & Peláez, J. C. (2021). Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects. Management Letters/Cuadernos de Gestión. https://doi.org/10.5295/cdg.191094ah

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doaj · retrieved 2026-11-10T09:18:04.195Z