Antecedents of Brand Management Adaptation/Standardization and Its Influence on Firms’ Performance

Zoran Krupka, Durdana Ozretic-Dosen, Jozo Previsic

Open source

DOI: 10.5755/j01.ee.28.3.16884
Published: 2017-06-26
Container: Engineering Economics
Publisher: Kaunas University of Technology (KTU)
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.5755/j01.ee.28.3.16884,
  title = {Antecedents of Brand Management Adaptation/Standardization and Its Influence on Firms’ Performance},
  author = {Zoran Krupka and Durdana Ozretic-Dosen and Jozo Previsic},
  year = {2017},
  journal = {Engineering Economics},
  doi = {10.5755/j01.ee.28.3.16884},
  url = {https://doi.org/10.5755/j01.ee.28.3.16884}
}

RIS

TY  - JOUR
TI  - Antecedents of Brand Management Adaptation/Standardization and Its Influence on Firms’ Performance
AU  - Zoran Krupka
AU  - Durdana Ozretic-Dosen
AU  - Jozo Previsic
PY  - 2017
JO  - Engineering Economics
DO  - 10.5755/j01.ee.28.3.16884
UR  - https://doi.org/10.5755/j01.ee.28.3.16884
ER  -

APA

Krupka, Z., Ozretic-Dosen, D., & Previsic, J. (2017). Antecedents of Brand Management Adaptation/Standardization and Its Influence on Firms’ Performance. Engineering Economics. https://doi.org/10.5755/j01.ee.28.3.16884

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crossref · retrieved 2026-09-26T00:55:00.670Z