Role of Influencers in Digital Marketing: The moderating impact of follower’s interaction

Sherbaz Khan, Imran Zaman, Muhammad Irfan Khan, Zainab Musleha

Open source

DOI: 10.59263/gmjacs.12.01.2022.218
Published: 2022-06-30
Container: GMJACS
Publisher: Bahria Business School, Bahria University Karachi Campus
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.59263/gmjacs.12.01.2022.218,
  title = {Role of Influencers in Digital Marketing: The moderating impact of follower’s interaction},
  author = {Sherbaz Khan and Imran Zaman and Muhammad Irfan Khan and Zainab Musleha},
  year = {2022},
  journal = {GMJACS},
  doi = {10.59263/gmjacs.12.01.2022.218},
  url = {https://doi.org/10.59263/gmjacs.12.01.2022.218}
}

RIS

TY  - JOUR
TI  - Role of Influencers in Digital Marketing: The moderating impact of follower’s interaction
AU  - Sherbaz Khan
AU  - Imran Zaman
AU  - Muhammad Irfan Khan
AU  - Zainab Musleha
PY  - 2022
JO  - GMJACS
DO  - 10.59263/gmjacs.12.01.2022.218
UR  - https://doi.org/10.59263/gmjacs.12.01.2022.218
ER  -

APA

Khan, S., Zaman, I., Khan, M. I., & Musleha, Z. (2022). Role of Influencers in Digital Marketing: The moderating impact of follower’s interaction. GMJACS. https://doi.org/10.59263/gmjacs.12.01.2022.218

Source records

crossref · retrieved 2026-09-26T07:14:36.057Z