A Marketing Operating System: Processes, Roles, KPIs, and Governance Contours

Inna Grechina

Open source

DOI: 10.59324/ejmeb.2026.3(3).22
Published: 2026-06-23
Container: European Journal of Management, Economics and Business
Publisher: AMO Publisher
Open access: unknown

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Cite this work

BibTeX

@article{allodium:10.59324/ejmeb.2026.3-3-.22,
  title = {A Marketing Operating System: Processes, Roles, KPIs, and Governance Contours},
  author = {Inna Grechina},
  year = {2026},
  journal = {European Journal of Management, Economics and Business},
  doi = {10.59324/ejmeb.2026.3(3).22},
  url = {https://doi.org/10.59324/ejmeb.2026.3(3).22}
}

RIS

TY  - JOUR
TI  - A Marketing Operating System: Processes, Roles, KPIs, and Governance Contours
AU  - Inna Grechina
PY  - 2026
JO  - European Journal of Management, Economics and Business
DO  - 10.59324/ejmeb.2026.3(3).22
UR  - https://doi.org/10.59324/ejmeb.2026.3(3).22
ER  -

APA

Grechina, I. (2026). A Marketing Operating System: Processes, Roles, KPIs, and Governance Contours. European Journal of Management, Economics and Business. https://doi.org/10.59324/ejmeb.2026.3(3).22

Source records

crossref · retrieved 2026-09-26T05:21:16.493Z