Marketing implications of loyalty programs on customer relationship management within the airline industry

Karamata Ema, Chroneos-Krasavac Biljana, Soldić-Aleksić Jasna

Open source

DOI: 10.5937/markt1701030k
Published: 2017
Container: Marketing (Beograd. 1991)
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.5937/markt1701030k,
  title = {Marketing implications of loyalty programs on customer relationship management within the airline industry},
  author = {Karamata Ema and Chroneos-Krasavac Biljana and Soldić-Aleksić Jasna},
  year = {2017},
  journal = {Marketing (Beograd. 1991)},
  doi = {10.5937/markt1701030k},
  url = {https://doi.org/10.5937/markt1701030k}
}

RIS

TY  - JOUR
TI  - Marketing implications of loyalty programs on customer relationship management within the airline industry
AU  - Karamata Ema
AU  - Chroneos-Krasavac Biljana
AU  - Soldić-Aleksić Jasna
PY  - 2017
JO  - Marketing (Beograd. 1991)
DO  - 10.5937/markt1701030k
UR  - https://doi.org/10.5937/markt1701030k
ER  -

APA

Ema, K., Biljana, C., & Jasna, S. (2017). Marketing implications of loyalty programs on customer relationship management within the airline industry. Marketing (Beograd. 1991). https://doi.org/10.5937/markt1701030k

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doaj · retrieved 2026-09-24T22:45:30.426Z