Launhcing new product to market: Importance of product' characteristics, market and marketing activities

Dejana Zlatanović, Milica Dukanac, Nielsen Erić

Open source

DOI: 10.5937/mkng2401027z
Published: 2024
Container: Marketing
Publisher: Centre for Evaluation in Education and Science (CEON/CEES)
Open access: unknown

Credibility signals

uncertain Score 64/100 under policy 1.0.0. This is a metadata assessment, not a judgment of the paper's conclusions.

Show all credibility signals

supportingDOI registered: A matching record was returned by Crossref. Source: Crossref; license: CC0 metadata
supportingDOI resolves: A matching record was returned by Crossref. Source: Crossref; license: CC0 metadata
not scoredDirectory of Open Access Journals: No matching DOAJ record was present in this response. No allow-list match; this is not evidence of low credibility. Source: DOAJ; license: CC0
not scoredMEDLINE indexed: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredOpenAlex core source: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredKnown publisher allow-list: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredROR affiliation: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredRetraction Watch retraction: No retraction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch expression of concern: No expression of concern notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch correction: No correction notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredRetraction Watch reinstatement: No reinstatement notice matched this DOI in the deployed snapshot. No matching event found; coverage may be incomplete. Source: Retraction Watch; license: CC BY 4.0
not scoredOpen access status: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredPublication license: Not checked or no result supplied; no credibility inference made. Source: No authority result supplied; license: Unknown
not scoredPublication version: A publication version was supplied but is not scored. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer
supportingMetadata completeness: All 6 scored descriptive metadata groups are present. Source: Normalized work metadata; license: Caller-provided; provenance license not supplied to scorer

Cite this work

BibTeX

@article{allodium:10.5937/mkng2401027z,
  title = {Launhcing new product to market: Importance of product' characteristics, market and marketing activities},
  author = {Dejana Zlatanović and Milica Dukanac and Nielsen Erić},
  year = {2024},
  journal = {Marketing},
  doi = {10.5937/mkng2401027z},
  url = {https://doi.org/10.5937/mkng2401027z}
}

RIS

TY  - JOUR
TI  - Launhcing new product to market: Importance of product' characteristics, market and marketing activities
AU  - Dejana Zlatanović
AU  - Milica Dukanac
AU  - Nielsen Erić
PY  - 2024
JO  - Marketing
DO  - 10.5937/mkng2401027z
UR  - https://doi.org/10.5937/mkng2401027z
ER  -

APA

Zlatanović, D., Dukanac, M., & Erić, N. (2024). Launhcing new product to market: Importance of product' characteristics, market and marketing activities. Marketing. https://doi.org/10.5937/mkng2401027z

Source records

crossref · retrieved 2026-11-06T22:10:19.589Z