Consumer Perceptions of Influencer Marketing: Business Insights and Leadership from the Retail Sector
- DOI
- 10.61093/bel.9(3).96-108.2025
- Published
- 2025-10-04
- Container
- Business Ethics and Leadership
- Publisher
- Academic Research and Publishing U.G.
- Open access
- unknown
Credibility signals
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Cite this work
BibTeX
@article{allodium:10.61093/bel.9-3-.96-108.2025,
title = {Consumer Perceptions of Influencer Marketing: Business Insights and Leadership from the Retail Sector},
author = {Steven Kayambazinthu Msosa and Lynelle Martin and Prudence Nokuthula Mkhonza and Gonasagren Govender},
year = {2025},
journal = {Business Ethics and Leadership},
doi = {10.61093/bel.9(3).96-108.2025},
url = {https://doi.org/10.61093/bel.9(3).96-108.2025}
}RIS
TY - JOUR TI - Consumer Perceptions of Influencer Marketing: Business Insights and Leadership from the Retail Sector AU - Steven Kayambazinthu Msosa AU - Lynelle Martin AU - Prudence Nokuthula Mkhonza AU - Gonasagren Govender PY - 2025 JO - Business Ethics and Leadership DO - 10.61093/bel.9(3).96-108.2025 UR - https://doi.org/10.61093/bel.9(3).96-108.2025 ER -
APA
Msosa, S. K., Martin, L., Mkhonza, P. N., & Govender, G. (2025). Consumer Perceptions of Influencer Marketing: Business Insights and Leadership from the Retail Sector. Business Ethics and Leadership. https://doi.org/10.61093/bel.9(3).96-108.2025
Source records
- crossref · retrieved 2026-09-26T13:35:02.618Z