An Exploratory Study of Student Learning Assessment in Marketing Programs

Beomjoon Choi, Pingsheng Tong, Craig A. Kelley

Open source

DOI: 10.63963/001c.150503
Published: 1
Container: Journal for Advancement of Marketing Education
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.63963/001c.150503,
  title = {An Exploratory Study of Student Learning Assessment in Marketing Programs},
  author = {Beomjoon Choi and Pingsheng Tong and Craig A. Kelley},
  year = {2010},
  journal = {Journal for Advancement of Marketing Education},
  doi = {10.63963/001c.150503},
  url = {https://doi.org/10.63963/001c.150503}
}

RIS

TY  - JOUR
TI  - An Exploratory Study of Student Learning Assessment in Marketing Programs
AU  - Beomjoon Choi
AU  - Pingsheng Tong
AU  - Craig A. Kelley
PY  - 2010
JO  - Journal for Advancement of Marketing Education
DO  - 10.63963/001c.150503
UR  - https://doi.org/10.63963/001c.150503
ER  -

APA

Choi, B., Tong, P., & Kelley, C. A. (2010). An Exploratory Study of Student Learning Assessment in Marketing Programs. Journal for Advancement of Marketing Education. https://doi.org/10.63963/001c.150503

Source records

doaj · retrieved 2026-09-25T02:21:45.494Z