Understanding Customer Retention through Customer Relationship Management (CRM): A Quantitative Study of Grocery Retail Stores in Cotabato Province, Philippines

Dana Florendo, Mary Grace Diniega, Sandra Fritz Yap, Jennelyn Solis, James Larazan, Aiza Silvano

Open source

DOI
10.70838/pemj.580503
Published
2026-06-20
Container
Psychology and Education: A Multidisciplinary Journal
Publisher
Not recorded
Open access
no

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BibTeX

@article{allodium:10.70838/pemj.580503,
  title = {Understanding Customer Retention through Customer Relationship Management (CRM): A Quantitative Study of Grocery Retail Stores in Cotabato Province, Philippines},
  author = {Dana Florendo and Mary Grace Diniega and Sandra Fritz Yap and Jennelyn Solis and James Larazan and Aiza Silvano},
  year = {2026},
  journal = {Psychology and Education: A Multidisciplinary Journal},
  doi = {10.70838/pemj.580503},
  url = {https://doi.org/10.70838/pemj.580503}
}

RIS

TY  - JOUR
TI  - Understanding Customer Retention through Customer Relationship Management (CRM): A Quantitative Study of Grocery Retail Stores in Cotabato Province, Philippines
AU  - Dana Florendo
AU  - Mary Grace Diniega
AU  - Sandra Fritz Yap
AU  - Jennelyn Solis
AU  - James Larazan
AU  - Aiza Silvano
PY  - 2026
JO  - Psychology and Education: A Multidisciplinary Journal
DO  - 10.70838/pemj.580503
UR  - https://doi.org/10.70838/pemj.580503
ER  - 

APA

Florendo, D., Diniega, M. G., Yap, S. F., Solis, J., Larazan, J., & Silvano, A. (2026). Understanding Customer Retention through Customer Relationship Management (CRM): A Quantitative Study of Grocery Retail Stores in Cotabato Province, Philippines. Psychology and Education: A Multidisciplinary Journal. https://doi.org/10.70838/pemj.580503

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