Substitution d’enseignes : quelle création de valeur pour le distributeur et pour le client ?

Isabelle Collin-Lachaud, Maud Herbert, Pauline de Pechpeyrou

DOI: 10.7193/dm.065.57.70
Published: 2012-03-02
Container: Décisions Marketing
Publisher: Not recorded
Open access: no

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Cite this work

BibTeX

@article{allodium:10.7193/dm.065.57.70,
  title = {Substitution d’enseignes : quelle création de valeur pour le distributeur et pour le client ?},
  author = {Isabelle Collin-Lachaud and Maud Herbert and Pauline de Pechpeyrou},
  year = {2012},
  journal = {Décisions Marketing},
  doi = {10.7193/dm.065.57.70},
  url = {https://doi.org/10.7193/dm.065.57.70}
}

RIS

TY  - JOUR
TI  - Substitution d’enseignes : quelle création de valeur pour le distributeur et pour le client ?
AU  - Isabelle Collin-Lachaud
AU  - Maud Herbert
AU  - Pauline de Pechpeyrou
PY  - 2012
JO  - Décisions Marketing
DO  - 10.7193/dm.065.57.70
UR  - https://doi.org/10.7193/dm.065.57.70
ER  -

APA

Collin-Lachaud, I., Herbert, M., & Pechpeyrou, P. D. (2012). Substitution d’enseignes : quelle création de valeur pour le distributeur et pour le client ?. Décisions Marketing. https://doi.org/10.7193/dm.065.57.70

Source records

hal · retrieved 2026-11-10T09:54:14.372Z