A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision.

Sgaier SK, Eletskaya M, Engl E, Mugurungi O, Tambatamba B, Ncube G, Xaba S, Nanga A, Gogolina S, Odawo P, Gumede-Moyo S, Kretschmer S

Open source

DOI
10.7554/elife.25923
Published
2017 Sep 13
Container
eLife
Publisher
Not recorded
Open access
yes

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BibTeX

@article{allodium:10.7554/elife.25923,
  title = {A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision.},
  author = {Sgaier SK and Eletskaya M and Engl E and Mugurungi O and Tambatamba B and Ncube G and Xaba S and Nanga A and Gogolina S and Odawo P and Gumede-Moyo S and Kretschmer S},
  year = {2017},
  journal = {eLife},
  doi = {10.7554/elife.25923},
  url = {https://doi.org/10.7554/elife.25923}
}

RIS

TY  - JOUR
TI  - A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision.
AU  - Sgaier SK
AU  - Eletskaya M
AU  - Engl E
AU  - Mugurungi O
AU  - Tambatamba B
AU  - Ncube G
AU  - Xaba S
AU  - Nanga A
AU  - Gogolina S
AU  - Odawo P
AU  - Gumede-Moyo S
AU  - Kretschmer S
PY  - 2017
JO  - eLife
DO  - 10.7554/elife.25923
UR  - https://doi.org/10.7554/elife.25923
ER  - 

APA

SK, S., M, E., E, E., O, M., B, T., G, N., S, X., A, N., S, G., P, O., S, G., & S, K. (2017). A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision.. eLife. https://doi.org/10.7554/elife.25923

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