A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision.
- DOI
- 10.7554/elife.25923
- Published
- 2017 Sep 13
- Container
- eLife
- Publisher
- Not recorded
- Open access
- yes
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Cite this work
BibTeX
@article{allodium:10.7554/elife.25923,
title = {A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision.},
author = {Sgaier SK and Eletskaya M and Engl E and Mugurungi O and Tambatamba B and Ncube G and Xaba S and Nanga A and Gogolina S and Odawo P and Gumede-Moyo S and Kretschmer S},
year = {2017},
journal = {eLife},
doi = {10.7554/elife.25923},
url = {https://doi.org/10.7554/elife.25923}
}RIS
TY - JOUR TI - A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision. AU - Sgaier SK AU - Eletskaya M AU - Engl E AU - Mugurungi O AU - Tambatamba B AU - Ncube G AU - Xaba S AU - Nanga A AU - Gogolina S AU - Odawo P AU - Gumede-Moyo S AU - Kretschmer S PY - 2017 JO - eLife DO - 10.7554/elife.25923 UR - https://doi.org/10.7554/elife.25923 ER -
APA
SK, S., M, E., E, E., O, M., B, T., G, N., S, X., A, N., S, G., P, O., S, G., & S, K. (2017). A case study for a psychographic-behavioral segmentation approach for targeted demand generation in voluntary medical male circumcision.. eLife. https://doi.org/10.7554/elife.25923
Source records
- pubmed · retrieved 2026-09-27T10:41:27.725Z