Direct-to-Consumer Advertising of Prescription Drugs: What Can the Swiss Experience Tell Policy-Makers in the United States?

Umaru OT, Aremu TO

DOI: 10.7759/cureus.101400
Published: 2026 Jan
Container: Cureus
Publisher: Not recorded
Open access: yes

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Cite this work

BibTeX

@article{allodium:10.7759/cureus.101400,
  title = {Direct-to-Consumer Advertising of Prescription Drugs: What Can the Swiss Experience Tell Policy-Makers in the United States?},
  author = {Umaru OT and Aremu TO},
  year = {2026},
  journal = {Cureus},
  doi = {10.7759/cureus.101400},
  url = {https://doi.org/10.7759/cureus.101400}
}

RIS

TY  - JOUR
TI  - Direct-to-Consumer Advertising of Prescription Drugs: What Can the Swiss Experience Tell Policy-Makers in the United States?
AU  - Umaru OT
AU  - Aremu TO
PY  - 2026
JO  - Cureus
DO  - 10.7759/cureus.101400
UR  - https://doi.org/10.7759/cureus.101400
ER  -

APA

OT, U., & TO, A. (2026). Direct-to-Consumer Advertising of Prescription Drugs: What Can the Swiss Experience Tell Policy-Makers in the United States?. Cureus. https://doi.org/10.7759/cureus.101400

Source records

pubmed · retrieved 2026-09-27T09:07:16.188Z